What is Jeep Ducking?

The Jeep ducking phenomenon, affectionately known as “Duck Duck Jeep,” began in 2020 as a lighthearted way for Jeep owners to share kindness. It all started with Allison Parliament, a Jeep enthusiast from Canada who, during a family visit to Alabama, decided to place a small rubber duck on another Jeep as a playful gesture after an unpleasant encounter. The Jeep’s owner appreciated the duck, and at their suggestion, Allison shared the story on social media. The idea caught on immediately, sparking a global trend in the Jeep community.

Since then, Jeep ducking has grown into a movement that connects Jeep owners around the world. Participants leave rubber ducks on other Jeeps they admire, often with a friendly note or using the hashtag #DuckDuckJeep, as a way of building community and showing appreciation. The movement has become so popular that Jeep itself has incorporated it into marketing efforts, officially recognizing the trend as part of its culture. Jeep ducking has even spread internationally, with “ducked” Jeeps spotted in places like Germany and Japan.

In addition to bringing smiles to Jeep owners, Allison Parliament has expanded the initiative to include charitable causes. She established a non-profit organization that uses proceeds from Duck Duck Jeep merchandise sales to fund small educational grants for teachers, supporting their classroom needs. Today, Jeep ducking is more than a quirky tradition; it’s a global community built on shared love for Jeep culture, kindness, and connection.

For more on this unique tradition, you can check out sources like MotorTrend and Car Talk.